Having a baby is expensive. The average American family spends over $12,000 in their baby's first year on diapers, formula, gear, clothing, and healthcare. The good news: dozens of brands offer free baby samples, welcome kits, and freebies specifically for new and expectant parents.
Here's where to find the best ones and how to claim them.
Baby Welcome Kits & Registry Freebies
One of the easiest ways to get free baby products is to create a registry at a major retailer. Most offer a free gift bag or welcome kit just for signing up.
Amazon Baby Registry
Create a registry and add items across multiple categories. Once you've added enough items, you can claim a free Welcome Box with sample products. The box typically includes diapers, wipes, bottles, lotion, and other baby essentials.
Target Baby Registry
Sign up for the Target Baby Registry and you'll receive a free welcome kit (available in-store at the Guest Services desk). It usually includes coupons, sample bottles, pacifiers, and small skincare products.
Walmart Baby Registry
Walmart sends a free welcome box with samples to anyone who creates a baby registry. The box includes diapers, wipes, and other essentials.
BuyBuy Baby / buybuyBABY
Create a registry and receive a goody bag with samples and coupons. Check with your local store for availability.
Free Diaper Samples
Diapers are one of the biggest recurring expenses for new parents. Here's where to get free samples to find the best fit before committing to a brand:
- Huggies — Sign up for Huggies Rewards and request free samples from their website
- Pampers — Join the Pampers Club app and watch for sample offers
- Honest Company — They occasionally offer free diaper bundles (you pay a small shipping fee)
- Luvs — Offers sample packs through various promotional campaigns
- DYPER — Plant-based diaper brand that offers trial packs
Free Formula Samples
If you're formula-feeding, these brands offer free samples and generous welcome programs:
Enfamil
Join Enfamil Family Beginnings for up to $400 in free gifts, including formula samples, coupons, and a belly badge. One of the most generous baby freebie programs available.
Similac
Sign up for Similac StrongMoms to receive formula samples, coupons, and a free on-the-go carrying case. They also send a milestone-based reward during your baby's first year.
Gerber
Join MyGerber and receive formula samples along with coupons for baby food and snacks.
Free Baby Product Samples
Baby Skincare
- Aveeno Baby — Periodically offers free samples of baby wash and lotion
- CeraVe Baby — Watch for sample promotions on their website
- Mustela — Offers sample kits for expectant and new parents
- Aquaphor Baby — Free sample requests available on their website
Baby Food
- Gerber — Free samples through the MyGerber app and website
- Earth's Best — Occasionally offers sample packs
- Beech-Nut — Watch their website and social media for sample promotions
Subscription Boxes for Baby Samples
If you want a regular supply of baby samples, these subscription-style programs deliver curated boxes:
- Everyday Happy — Free trial box of diapers and wipes (pay shipping)
- PINCHme — Includes baby product samples alongside other categories
- Daily Goodie Box — Sometimes includes baby-related products
Tips for Getting the Most Baby Freebies
Sign Up During Pregnancy
Many of the best baby freebie programs are designed for expectant parents. The earlier you sign up, the more you'll receive before the baby arrives. Some programs send welcome gifts and then continue sending age-appropriate samples as your baby grows.
Use Your Due Date
When programs ask for your due date or your baby's birthday, enter it accurately. This is how they time your samples — you'll receive newborn products first, then progressively larger sizes and stage-appropriate formula.
Create Multiple Registries
You can create registries at Amazon, Target, Walmart, and BuyBuy Baby simultaneously. Each one offers its own free welcome kit, and there's no rule against having registries at multiple stores.
Join Parent Communities
Local parenting groups, hospitals, and pediatrician offices often have free samples. Ask your doctor's office — they frequently receive sample cases from formula and diaper companies.
Check FreebieRadar
We have a dedicated Baby & Kids category where we list all verified baby freebies, from diaper samples to welcome kits. Set up an alert for this category to get notified as soon as new baby freebies are posted.